My top share to buy if the stock market crashes further

first_img Andy Ross owns no share mentioned. The Motley Fool UK has recommended Hargreaves Lansdown and Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. My top share to buy if the stock market crashes further Andy Ross | Saturday, 11th April, 2020 | More on: HL IMB Image source: Getty Images See all posts by Andy Ross “This Stock Could Be Like Buying Amazon in 1997” Our 6 ‘Best Buys Now’ Sharescenter_img Click here to claim your copy now — and we’ll tell you the name of this Top US Share… free of charge! For now, the stock market is going up, which is good news for many investors who already own shares. No one knows though what will happen next. If markets do fall once again, then I’d want to be invested in a dependable defensive share.A solid performer in troubled timesThe tobacco group Imperial Brands (LSE: IMB) is one such share. Looked at from a purely investing perspective it’s compelling at the current time. Demand for its product isn’t going away. The dividend has been kept, at a time when many other companies are cutting back payouts to shareholders to conserve cash.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Proving just how robust and reliable tobacco producers tend to be, analysts at Deutsche Bank have said tobacco dividends are “amongst the safest in the market”.With the shares up just a little over the last month but still on a price-to-earnings below six, I think the shares offer value. The main benefit to investors though, especially in a volatile market, has to be the dividend. The yield is now around 15% which is well above where you’d expect to see a yield.This combination of value and income along with the defensive nature of the tobacco industry makes it an ideal share in my view to buy if you believe the market might fall once again.And if the market does recoverIf you hold the opposite view, that the worst of the bear market is over, then Hargreaves Lansdown (LSE: HL) strikes me as being a good option for a share to buy. The shares are down 25% this year so far. This has pulled the P/E down towards the mid-twenties, whereas before it tended to be in the mid-to-high thirties. The fall in the share price is almost exactly the same as that of its smaller competitor, AJ Bell.The shares then are relatively cheaper in what is a high margin, cash generative business. This is why I think HL exhibits a lot of the qualities of what is a quality business.It’s been hit probably a little harder than the market overall because the shares had a higher P/E and because it’s a financial business. The underlying performance of the business is still robust in my opinion.Before coronavirus, assets under administration were rocketing up 22% for the year ending December 2019. At the same time, earnings per share, profits, and revenue were also all strongly up.The trend towards people managing their own pensions is one that will accelerate and help drive profits at HL. As will the generous ISA allowance. The two things mean ever more assets under administration, which gives HL money it can skim charges off of.Regardless, of what happens to the stock market overall, I think both these shares are attractive for investors. That said, Imperial Brands in the short term will be better positioned to weather a more volatile market, whereas Hargreaves Lansdown will do better in a recovering bull market. Simply click below to discover how you can take advantage of this. Enter Your Email Address I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. I’m sure you’ll agree that’s quite the statement from Motley Fool Co-Founder Tom Gardner.But since our US analyst team first recommended shares in this unique tech stock back in 2016, the value has soared.What’s more, we firmly believe there’s still plenty of upside in its future. In fact, even throughout the current coronavirus crisis, its performance has been beating Wall St expectations.And right now, we’re giving you a chance to discover exactly what has got our analysts all fired up about this niche industry phenomenon, in our FREE special report, A Top US Share From The Motley Fool.last_img read more