Only write soft on the headlines and no one cares about you

introduction: the traditional marketing way to your customers forced to push advertising information, forcing them to stop communicating with us, obviously customers will generate resentment to us, to achieve sales easier said than done. And then we know the initiative to attract the attention of customers, to allow customers to pay attention to your initiative, so the title of the party, no limit "and so on the way there, straight up on the communication volume at the same time, the sales conversion rate but did not imagine the way up, why

?

 

has served a business proposal, Party A of strategy did not move, some quite sleepy shook his potential, but when it comes to media resources will have to the spirit. This is to say that you have a relationship with the XX site, the XX network can ask the headlines, and then is to say, news, forums, micro-blog, WeChat, SEO, and so on all to do, to make our information overwhelming".

so I asked the party, then we pass the message is to tell the reader what?

Party A answer, naturally positive information of our enterprises, as well as the advantages of the product description, write soft, to affect the Internet users.

I asked: before the PR company is also the implementation of this operation?

Party A answer yes.

and I said: we will not ask the ability to write text than a company strong many, we also believe that, not how clever soft, can not be found and can make readers readers remember the brand or product in soft paper. We can tell the subject today, has proved a public relations company to fail, why should we repeat

?

party a silent.

seems to me a lack of Party B should be "obsequious attitude", but you know, in front of the majority of the party, you are the marketing expert, you need to educate and guide these needs help enterprises. Find your position, you are not in order to roll a ticket to go, but to do a work of helping others.

then, I once again expounded to Party A the importance of "content marketing".

is the traditional marketing way to your customers forced to push advertising information, cut their hands are doing things, forcing them to stop communicating with us, obviously customers will generate resentment to us, to achieve sales easier said than done. And then we know the initiative to attract the attention of customers, to allow customers to pay attention to your initiative, so the title of the party, no limit "and so on the way there, straight up on the communication volume at the same time, the sales conversion rate but did not imagine the way up, why? With the title of the party to attract customers attention, they point to open after it was found that this is the article, a feeling of being cheated by your beauty, arise spontaneously; vulgar violence Madden recruited customers, what is the target customers or grass root are, you can tell

?

and what we advocate

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