The second millennium hate Lily network trying to take advantage of the new board turn

in Jiayuan surrounded by competitors, in the industry known as the "lily network communication products choose to cancel the charge second millennium, to expand the loss of competition for users, to create the marriage industry ecosystem.

weekly Times reporter Xiang Yimei from Guangzhou

 

November 20th, Lily network (834214) officially listed in the new board, becoming the capital market in the country’s first marriage website".

Lily network is mainly engaged in Internet information services business, providing online and offline dating dating services. During the reporting period, the results continued losses. 1-8 months of this year, the total loss of 10 million 390 thousand yuan Lily network.

in Jiayuan surrounded by competitors, in the industry known as the "lily network communication products choose to cancel the charge second millennium, to expand the loss of competition for users, to create the marriage industry ecosystem.

since May 22, 2015, Lily network officially entered the era of free communication, Lily network users can enjoy the right to enjoy free online communication. Although the company’s online business revenue declined, but the number of active users increased by more than 50%, to pay for the implementation of the long tail business to build user base." Lily said in the transfer book.

this also means that Lily network requires a lot of capital investment. Listed on the same day, Lily network issued a notice given by the proposed price of 3.1 yuan / share, the issue of not more than 330 million shares, is expected to raise the total amount of funds not more than RMB 1 billion 23 million yuan.

is free for a substantial increase in users, expand market share, the accumulation of users for the construction of ecological marriage circle, let the capital side to see the good, but at the expense of online revenue risk is too big and large; marriage ecosystem large extension of its core business seems to be unable to form a strong association." Analysys think tank, said in a research report.

is expected to compete in the future Internet dating market competition will also have some changes.

An interview with

weekly Times reporter contacted Lily network, has not been back to before the deadline.

net profit of negative

was founded in 2005 Lily network, the main business is divided into online business, offline business and business cooperation in three parts.

online services mainly through the PC side and the mobile terminal to provide user self-service mode of service, there are communication products, display products and semi self-help products.

The

line of business model is mainly divided into VIP direct mode and cooperative business franchise mode, VIP direct mode refers to the line as a member under the "one to one" matchmaking services, and emotional consulting services derived; partners franchise mode is to determine the quality of the company to join in large and medium-sized city conditions the establishment of cooperative relations with the shared user threads to join, data, make dating service better adapt to regional requirements. At present, Lily network in the country

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