the current operators are aware of the importance of the location of a store operation, but also want to make the right site. After all, the right to choose the shop, shop is the first condition to make money: I’m going to the shop business, it pays great attention to the choice of the location of the business, mainly consider the following factors:
consider business situation
shopping conditions directly affect the flow of people, regional consumption capacity. The so-called most prosperous is not necessarily the best, I chose to close to the mature central business district, and large residential areas, near the junction of the intersection of the lot.
on the one hand to help the neighborhood near the residential, commercial and entertainment center, the demand for a variety of commodity structure, I have operated for so long, the variety of merchandise sales has been maintained at more than 50.
on the other hand, I borrowed a very close to the popularity of the shopping district, saving the high rent in the commercial center. The same size of the existing store, I shop to save nearly 1000 yuan, thus indirectly expanded my earnings.
furthermore, near the commercial entertainment, convenient transportation, and brings me many high consumer groups, consumer goods at 19:00 to 22:00 concentration of more than 15 yuan in high-end brands, is the key to enhance sales. If the investment area of the shop, the flow of people is limited; at the same time, tenants in the area of consumption is only a convenience for the map, it is difficult to have a sustained, large consumption, which is difficult to improve turnover, the development of space is relatively narrow.
grocery store is distributed more widely, business profits, competition, it will only divert too close to the original consumer group, while the impact of long-term operation of the store, easily lead to vicious competition, reduce operating profit. I choose the shop as much as possible to avoid the open road has been occupied by other stores, and will look at the food store street, adjacent to the clothing, to avoid direct competition.
although I am in the street business started relatively late, but since the management of goods, sales have not been related to retail stores, has been stable at 5 star level, and gradually become recognized by consumers in retail stores.
The obvious degree of
position can not only enhance the image of the entire store, but also to deepen the impression of the most direct consumer shops. My shop is located in the main road, the traffic lights at the crossroads of the store, rectangular, high visibility. In order to improve the overall business image, deepen the customer of our store impression, I will shop facing the main street wall all installed on the glass layer, the commodity price, according to the classification stack >