Six Overlooked SEO Tips

first_imgEvery search matters, which is why Steve Riegel, co-founder and director of search at digital agency Faction Media, knows the value of online presence for publishers. Riegel offers six essential, inexpensive (if not free), but often overlooked methods that get the most out of SEO efforts.1. CREATE A SITEMAPCreating an XML sitemap allows search engine spiders to find a given Web page. “As a publisher, make an effort to have your Web development team click on indicators when adding a story to CMS,” says Riegel. Sitemaps can highlight content and increase findability. “Even if you generate 10 new homepage articles each week, they generally get archived onto the site’s secondary pages after the first week,” he says. “Creating a sitemap helps search pick up content wherever it is, and lets it live.” Riegel recommends Google Webmaster Tools and Yahoo!’s Site Explorer as resources to discover which terms were used to search and find a particular piece of content.2. VALIDATE CODEIf a link or HTML code is broken, online spiders can’t register content. “It’s incredibly important for publishers to check and validate code,” says Riegel, adding that the process of checking links goes hand in hand with sitemap creation. He suggests Google Webmaster Tools and XML sites as one method: “Have your Web folks check these monthly and fix any errors. While there are ways to set up a parameter, I’d assume publishers wouldn’t want to leave this up to an automated process.” He suggests validating code through tools like www.w3.org/QA/Tools/ and confirming that a robots.txt file is not blocking spiders for content that needs indexing.3. BE THE TOP 20 Research shows that users rarely go beyond the top 20 search results, says Riegel. But publishers can “nudge these rankings [for results nearing the top 20] by creating additional on-site content (text, video, audio, blog, etc.) and placing additional emphasis on on-site promotion, such as a featured homepage link.” Drive site behavior through content from the main landing pages for best results, as well as tag video and push content out to other platforms, like YouTube. 4. ADD DESCRIPTION“Home” should never be used as a descriptor unless it’s a realty or builder magazine, says Riegel, who suggests that the Web team add unique titles and descriptions to the CMS based on the page’s content. Meta titles in the main headline, with a description in the sub-headline, is the best format (he cites foliomag.com with successful titling). Additionally, keep the title tag under 128 characters and branding at the end. “There’s a big difference between online and offline titling. Offline can be catchy and driven, but with search, you want to capture exactly what users are looking for.” A recent Health.com headline, “Food for Sleep, Sniffles, Fertility, and More,” may capture people looking for fertility-related content while it’s up on the homepage, but once archived, it’s not going to drive much search traffic, Riegel concludes. 5. EVALUATE INTERNAL SEARCHBy capturing and evaluating internal search, pay-per-click (PPC) and SEO, publishers will better be able to understand the content navigation needs of its readership, then isolate successful terms and test directly in a pay-per-click environment. These test terms should drive users to the landing page identified in the initial analysis, and be used for future SEO efforts. If PPC works, the next step is to target organic space. He says: “Google and Digg are out looking for content; keyword optimization will help aggregators find you.” Costs associated with this optimization include time, set up and analysis, while publishers who opt to pursue PPC will also need to set a budget. 6. LOCALIZEWhether a publication sells directly or through distribution channels, Riegel suggests placing detailed sales information—or at least an address—on each page. On average, 7 percent of searches include some sort of location modifier, meaning that terms must be put in the context of the market. “The most success comes from localizing; lists and directories, like ‘Top Docs in L.A.,’ will grab more readers and impressions. Yes, I want to know national news, but if I find a source on a local level, I’ll become a regular.”last_img read more

NOW HIRING 10 New Job Openings In Wilmington

first_imgWILMINGTON, MA — Below are some of the newest job openings in Wilmington:Full-Time Office Manager at KA ExpressFull-Time Account Sales Manager at Red BullFull-Time Client Partner Mobile Solutions at VerizonFull-Time Maintenance Technician at DSMFull-Time Accounts Receivable Representative at ViantPart-Time Show Room Assistant at Brooks BargainFull-Time Bench Worker at TecometFull-Time Mechanical Inspector at TecometFull-Time & Part-Time Delivery Driver at Keystone Automotive IndustriesFull-Time Inside Sales Support at Altro(NOTE: Wilmington businesses — Feel free to send me your job postings at wilmingtonapple@gmail.com.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedNOW HIRING: 10 New Job Openings In WilmingtonIn “Business”NOW HIRING: 10 Job Openings In WilmingtonIn “Business”NOW HIRING: 10 New Job Openings In WilmingtonIn “Business”last_img read more

Panel suggests cess on petrol diesel mobile calls to fund Swachh Bharat

first_imgA high-level panel has suggested imposition of cess on petrol, diesel and telecom services to fund the Central government’s Swachh Bharat mission.The proposal, if implemented, will result in fuel prices, mobile call charges, and internet access on phone becoming costlier.In a report submitted to Prime Minister Narendra Modi, a high-level panel of 10 chief ministers, formed to ascertain the financial needs of the Swachh Bharat mission, has proposed the central government to bear 75% of the overall cost of the mission.The high-level NITI Ayog chief ministers’ panel on Swachh Bharat, headed by Andhra Pradesh chief minister N. Chandrababu Naidu, has suggested that the remaining cost would be borne by the states.A proposal to levy a cess on fuel prices and telecom services may not be a right step politically.However, Naidu said that “Swachh Bharat was above politics.””All of us have to work for the country as Swachh Bharat is one above politics. We have to work together,” Livemint quoted Naidu as saying.”Imposing a temporary cess to fund the programme will not be a bad idea if it is only for a couple of years,” said N.R. Bhanumurthy, professor at the National Institute of Public Finance and Policy in New Delhi.Besides, the panel, which also includes the chief ministers of Bihar, Delhi, Haryana, Karnataka, Maharashtra, Mizoram, Sikkim, Uttarakhand and West Bengal, has recommended a cess “on accumulated waste produced by mineral waste generation plants like coal, aluminium and iron ore to fund the programme aimed at ensuring a clean India by 2019.”last_img read more

Trump fears Mueller interview could be a perjury trap

first_imgUS president Donald Trump answers a reporter`s question as eight different phones and recording devices placed on his desk by reporters and White House staff members record his words during an interview with Reuters in the Oval Office of the White House in Washington, US, 20 August 2018. Photo: ReutersUS president Donald Trump said on Monday he was worried that any statements under oath he provides to Special Counsel Robert Mueller could be used to bring perjury charges against him as part of the probe into Russia’s electoral interference.In an interview with Reuters, Trump echoed the concerns of his top lawyer in the probe, Rudy Giuliani, who has warned that any sit-down with Mueller could be a “perjury trap.”The president expressed fears that investigators could compare his statements with that of others who have testified in the probe, such as former FBI Director James Comey, and that any discrepancies could be used against him.“Even if I am telling the truth, that makes me a liar,” Trump said. “That’s no good.”Despite his concerns, Trump did not comment on whether he would ultimately agree to an interview with Mueller, who is, among other things, investigating whether Trump’s campaign team colluded with Russians during the 2016 election and whether Trump has obstructed justice in the probe.Trump also declined to say whether he might strip Mueller of his security clearance, as he did last week to former CIA Director John Brennan, who had repeatedly criticized Trump’s handling of foreign policy and national security issues.Russia has denied interfering in the 2016 US election and Trump has denied any collusion took place.last_img

Senate Moderates Near Immigration Plan On Dreamers Wall

first_img Share APSenate Minority Leader Chuck Schumer, D-N.Y., left, and Sen. Dick Durbin, D-Ill., right, walk outside the chamber during debate in the Senate on immigration, at the Capitol in Washington, Wednesday, Feb. 14, 2018. Schumer said on the Senate floor that “the one person who seems most intent on not getting a deal is President Trump.” (AP Photo/J. Scott Applewhite)Senate moderates reached a bipartisan agreement Wednesday aimed at balancing Democrats’ fight to offer citizenship to young “Dreamer” immigrants with President Donald Trump’s demands for billions of dollars to build his coveted border wall with Mexico, participants in those talks said.It was unclear how the compromise would be greeted by Republican and Democratic leaders or the White House, or whether it could attract the 60 votes that will be needed to move through the closely-divided Senate. So far, no other package has emerged from either side that seems able to do that, leaving the debate’s outcome in doubt.The proposal was emerging as the Senate spent a third day of debate largely as it’s spent the first two — with the chamber floor mostly empty. Other than an initial roll call allowing formal debate to begin, there have been no other votes while party leaders talk behind the scenes about scheduling votes on specific proposals.Senate Majority Leader Mitch McConnell, R-Ky., has said he wants the Senate to finish considering immigration legislation this week. It is unclear whether that will happen.Sen. Lindsey Graham, R-S.C., said the moderates’ proposal would grant a 10- to 12-year route to citizenship for 1.8 million Dreamers, the same number Trump has suggested in his own wider-ranging proposal. Dreamers are young immigrants who were brought to the U.S. illegally as children and still have no permanent protection from deportation.Graham and Sen. Mike Rounds, R-S.D., said the plan would provide $25 billion over a decade for a wall and other border security measures, an amount Trump has requested. It would bar Dreamers from sponsoring their parents for citizenship — well short of a Trump proposal to prevent all legal immigrants from bringing parents and siblings to the U.S.The moderates’ measure does not end a lottery that distributes about 55,000 visas annually to people from diverse countries, as Trump has proposed.“The diversity lottery is kind of toxic politically because of some of the things said by the president made that really hard politics on the Democratic side,” said Graham, a reference to a vulgar description Trump used for people from African countries.The White House issued a written statement by Trump urging senators to back and his bill and “oppose any legislation that fails to fulfill” his “four pillars.” But the statement did not say Trump would veto a bill that fell short of his demands.A GOP bill tracking Trump’s proposal and backed by McConnell has been introduced and could receive a Senate vote soon.Few expect Trump’s plan to attract the 60 votes it would need to survive, but Rounds said he believed the moderates’ proposal could.If that happens, Rounds said, “We’ll allow the president to determine whether or not it moves in the direction that he wants.”Also in play is a more modest plan by Sens. John McCain, R-Ariz., and Chris Coons, D-Del., and supported by Senate Minority Leader Chuck Schumer, D-N.Y. It would let many Dreamers qualify for permanent residence and direct federal agencies to more effectively control the border by 2020. But it doesn’t offer a special citizenship pathway for Dreamers or make sweeping changes in legal immigration rules.In another statement, the White House said it opposes the McCain-Coons plan. It said the proposal would “increase illegal immigration, surge chain migration” — a term critics use to describe family-based immigration — and cause other problems.Democrats prefer a narrower approach that addresses “Dreamers” and border security. Schumer said that “the one person who seems most intent on not getting a deal is President Trump.” He said Trump “is trying to force his unpopular, hard-line immigration agenda down the throats of the American people.”McConnell said the president has “spelled out a fair and generous framework that will be necessary to earn his signature.”last_img read more