Every search matters, which is why Steve Riegel, co-founder and director of search at digital agency Faction Media, knows the value of online presence for publishers. Riegel offers six essential, inexpensive (if not free), but often overlooked methods that get the most out of SEO efforts.1. CREATE A SITEMAPCreating an XML sitemap allows search engine spiders to find a given Web page. “As a publisher, make an effort to have your Web development team click on indicators when adding a story to CMS,” says Riegel. Sitemaps can highlight content and increase findability. “Even if you generate 10 new homepage articles each week, they generally get archived onto the site’s secondary pages after the first week,” he says. “Creating a sitemap helps search pick up content wherever it is, and lets it live.” Riegel recommends Google Webmaster Tools and Yahoo!’s Site Explorer as resources to discover which terms were used to search and find a particular piece of content.2. VALIDATE CODEIf a link or HTML code is broken, online spiders can’t register content. “It’s incredibly important for publishers to check and validate code,” says Riegel, adding that the process of checking links goes hand in hand with sitemap creation. He suggests Google Webmaster Tools and XML sites as one method: “Have your Web folks check these monthly and fix any errors. While there are ways to set up a parameter, I’d assume publishers wouldn’t want to leave this up to an automated process.” He suggests validating code through tools like www.w3.org/QA/Tools/ and confirming that a robots.txt file is not blocking spiders for content that needs indexing.3. BE THE TOP 20 Research shows that users rarely go beyond the top 20 search results, says Riegel. But publishers can “nudge these rankings [for results nearing the top 20] by creating additional on-site content (text, video, audio, blog, etc.) and placing additional emphasis on on-site promotion, such as a featured homepage link.” Drive site behavior through content from the main landing pages for best results, as well as tag video and push content out to other platforms, like YouTube. 4. ADD DESCRIPTION“Home” should never be used as a descriptor unless it’s a realty or builder magazine, says Riegel, who suggests that the Web team add unique titles and descriptions to the CMS based on the page’s content. Meta titles in the main headline, with a description in the sub-headline, is the best format (he cites foliomag.com with successful titling). Additionally, keep the title tag under 128 characters and branding at the end. “There’s a big difference between online and offline titling. Offline can be catchy and driven, but with search, you want to capture exactly what users are looking for.” A recent Health.com headline, “Food for Sleep, Sniffles, Fertility, and More,” may capture people looking for fertility-related content while it’s up on the homepage, but once archived, it’s not going to drive much search traffic, Riegel concludes. 5. EVALUATE INTERNAL SEARCHBy capturing and evaluating internal search, pay-per-click (PPC) and SEO, publishers will better be able to understand the content navigation needs of its readership, then isolate successful terms and test directly in a pay-per-click environment. These test terms should drive users to the landing page identified in the initial analysis, and be used for future SEO efforts. If PPC works, the next step is to target organic space. He says: “Google and Digg are out looking for content; keyword optimization will help aggregators find you.” Costs associated with this optimization include time, set up and analysis, while publishers who opt to pursue PPC will also need to set a budget. 6. LOCALIZEWhether a publication sells directly or through distribution channels, Riegel suggests placing detailed sales information—or at least an address—on each page. On average, 7 percent of searches include some sort of location modifier, meaning that terms must be put in the context of the market. “The most success comes from localizing; lists and directories, like ‘Top Docs in L.A.,’ will grab more readers and impressions. Yes, I want to know national news, but if I find a source on a local level, I’ll become a regular.”
Snapchat Tags Getty Images Snap, which has struggled to keep users on its Snapchat app, broke its losing streak.Snap said Tuesday that 186 million users logged in to the vanishing-messaging app daily in the fourth quarter, the same number as in the previous quarter. Snap had seen a drop in daily usage for two consecutive quarters last year after an unpopular redesign of the app.The results helped the company boost revenue and narrow its loss compared with the same period last year.Investors loved the news, pushing the company’s shares as much as 20 percent higher in after-hours trading. That isn’t to say Snap doesn’t have challenges. The company is working on a new version of the app for Android. Snap is also dealing with a string of executive departures, including Tim Stone, the chief financial officer who said last month that he was leaving after less than a year on the job. It also has to compete with larger social networks such as Facebook and its Instagram service, both of which have been investing more in ephemeral messaging, for ad dollars. “The transitions we made in both the Snapchat platform and our business last year were necessary and created many of the opportunities we have ahead of us,” said Snap CEO Evan Spiegel during a conference call with analysts. “But change is always difficult and this past year was no exception.”Snap has rolled out a new version of its Android app to a small percentage of its users, but didn’t say when it will be released more broadly. Spiegel also said during the conference call that the company is trying to get users between the ages of 13 to 34 to spend more time on the app by releasing more original shows on the platform. At the same time, the company is focusing on personalizing the app for users above 34 years old and expanding internationally. In the fourth quarter, the company grew its revenue by 36 percent, to $389.8 million, beating the $377.52 million expected on average by analysts surveyed by Thomson Reuters.Snap reported an adjusted loss, which excludes expenses such as employee stock compensation, of 4 cents a share compared with a loss of 13 cents in the same quarter last year. Analysts expected a loss of 7 cents a share. The company also doesn’t expect daily active users to decline in the first three months of 2019. “The fact that Snap was able to maintain its daily active user base quarter over quarter is a positive sign,” Debra Aho Williamson, an analyst with eMarketer, said in an email. “When Snap finally rolls out its updated Android app, it could move the company back into growth territory.”First published Feb. 5, 1:23 p.m. PTUpdate, 2 p.m.: Adds quote from analyst. 3:17 p.m.: Adds remarks from conference call. CES 2019: See all of CNET’s coverage of the year’s biggest tech show.Everything about Fortnite: What you need to know about the hit game. 0 Internet Services Tech Industry Post a comment Share your voice
ReutersEoin Morgan unleashed a brutal assault on the Afghanistan bowling attack by playing a blistering innings of 148 off just 71 balls. But what distinguished the knock were the 17 sixes that the English captain hit – the world record for most sixes in an innings by a batsman. The sheer brutality of the assault by Morgan had to be seen to be believed. Targeting the area from square leg to long off, he picked off Afghan bowlers with utter contempt and lack of mercy. His hundred came off just 57 deliveries, the fastest by an English batsman in World Cups, overtaking the mark set by Jos Buttler earlier in the tournament. Along with 17 sixes, Morgan managed just 4 fours, a testament to his desire for hitting maximums and clearing the ropes.
.A customs official sustained bullet injuries while checking the firearm of a protocol officer of the European Union high representative for foreign affairs Federica Mogherini at Hazrat Shahjalal International Airport in Dhaka on Sunday.The incident took place when Federica Mogherini’s first protocol officer was showing his gun to customs officials for checking, said Dhaka Customs House assistant commissioner Saidul Islam.Armed Police Battalion (APBn) assistant superintendent Tariq Ahmed also confirmed the matter to Prothom Alo.Customs official Rabiul Islam, who received the gunshot at his right leg, was admitted to Kurmitola Hospital.Later, the law enforcement confiscated the pistol and released the protocol officer after taking an undertaking from the EU embassy in Dhaka.The ministries of home and foreign affairs were informed about the incident.Earlier, EU high representative for foreign affairs and security policy/vice-president of the European Commission Federica Mogherini arrived in Dhaka around 8:45am on Sunday to discuss the protracted Rohingya crisis with government officials.