Busy holiday weekend Six islands represented by Six Beauties in Miss Teen TCI Facebook Twitter Google+LinkedInPinterestWhatsAppProvidenciales, 06 Oct 2015 – Since yesterday, the Caribbean Governance-Training Institute in collaboration with TCI Financial Services Commission began providing directors of Caribbean organizations with the latest tools, they say will help them excel in the boardroom. Upon completion of the program participants will be eligible to write a qualifying examination that will earn them the designation, “Chartered Director” (C.Dir).The 3-day event wraps up October 8th, and is being held at Blue Haven Resort and Marina. Recommended for you Caribbean Food and Wine Festival goes to Gourmet Safari Related Items:Blue Haven Resort, chartered director, financial services certification Facebook Twitter Google+LinkedInPinterestWhatsApp
As adoption of digital editions grows, so too do the attempts to monetize those editions. The publishers of Used Boat Watch, a new buyer’s guide published on the Blue Toad platform, said the digital edition is generating just shy of $1,000 per page on its listings and that advertisers seem to be willing to pay about 10 percent of what they pay for print ads.Another digital magazine platform, iMirus, is rolling out iMirus Dynamic Ads, a service that automatically serves ads from online ad networks into the digital edition, potentially creating additional revenue for the publisher. The program is generating interest among iMirus clients, but other vendors in this space claim to offer similar services and question whether the CPMs and type of ads generated by an auto-serve system are worth it for publishers. How it WorksThe iMirus Dynamic Ads program delivers advertising to digital editions in three ways: IAB-compliant ads can be pulled from ad networks and placed in the digital edition; ads can be pulled from the publisher’s Web site and delivered to the digital edition via an invocation code that determines placement; and publishers can upload ads directly into iMirus’ AdBox server. The dynamically served ads can run as a leader board on top of a page within the digital edition or flow directly into a new page.For ads culled from ad networks, iMirus splits a revenue percentage with the ad network and then shares 50 percent of the remainder with the publisher. For ads sold by the publisher and then either pulled from the Web site or placed directly into AdBox, iMirus takes a $2.00 CPM service charge. “Publishers may ask, ‘If I’m selling the ad, why should I share the revenue?’” said president and CEO Chris Riggs. “We’re providing a vehicle to extend more ad impressions that the publisher otherwise wouldn’t have.” So far, iMirus has one client—Business Traveler—committed to using the Dynamic Ads program with its next issue with interest from others. What About CPMs? Other vendors in the hyper-competitive digital magazine space say they offer similar services for auto-served ads but advise publishers to be aware that the CPMs generated with auto-delivery aren’t typically impressive and that they should instead focus on package buys, sponsored issues and ads sold directly into the issue. “IAB or other sized ‘inserted ads’ are another way to increase revenue and weoffer this too,” said Cimarron Buser, Texterity’s senior vice president of marketing and business development. One of Texterity’s clients, Driver’s Republic, features IAB ad units served inside the digital edition; another, Chain Store Age, has ads served “around” the digital edition with IAB units such as leaderboards and skyscrapers. “But the CPMs are typically lower,” Buser said. “If you get a $10.00 CPM with a dynamically served ad, I’m impressed. If it’s $1.00 or $2.00, I’d say that’s more like it.” Nxtbook has demoed similar technology in its media kit but questions whether dynamic ads are a good fit for publishers. “The ad network medium is one that relies on CPMs, yet the one area where digital magazines usually fail against Web sites is in CPMs,” said Nxtbook marketing director Marcus Grimm. “Digital magazines deliver engagement time and click-throughs better than Web sites, but not CPM’s. It’s like putting snow tires on a Ferrari and wondering why it doesn’t perform in the snow. We do have many publishers that are curious about using the technology, but they want to use it for their own niche advertisers so they can charge premium rates and track the ads. Giving up that space to an ad network is a great way to give up ‘digital dollars’ for ‘digital dimes,’ in my experience.”Riggs said there is a big difference between the earning potential of ads pulled from networks and those sold directly by the publisher. “CPMs for ads from the ad network are most likely between $1.00 and $5.00,” he said. “If the distribution of the digital edition is not that high, it won’t create the page impressions which create ad impressions that generate revenue. If you’re looking at a typical cost of say, $1,000 per issue, you would need a certain open rate and number of impressions to generate a high enough CPM to at least break even. But publishers that have the ability to sell bundled packages or sell directly into the digital edition should realize CPMs anywhere between $10 and $15.” And that requires publishers to change the way they look at their digital edition, according to Riggs. “Most publishers look at their digital edition as a cost center when they should look at it as a profit center,” he said. “Some publishers really don’t know how to get their arms around the ad selling end of this. We’re trying to help provide a framework for what to sell and how to sell.”
Beth Frerking, editor-in-chief of The National Law Journal, attributed the change to audience reading habits — people just don’t have time for a weekly print offering. “Based on the regular feedback we receive, our subscribers prefer to keep informed of breaking headlines throughout the workday, and often find it easier to read our expert analysis in the evening or over the weekend when they have more time to digest our in-depth content,” Frerking said in the release. ALM is changing up its print offerings with The National Law Journal. The weekly news tabloid, first launched in 1978, will publish as a monthly magazine starting with the April issue. The magazine — with a circulation of around 9,000 — will continue the Journal’s coverage of federal courts and the U.S. Supreme Court, as well as court appointments and lawmaking news on the state and federal levels. The cover of The National Law Journal Magazine for its inaugural April 2017 issue. While the new magazine is technically a print launch, in a release today, Richard Caruso, VP and GM of legal media at ALM, called this an expansion of the publisher’s “digital-first strategy.” The reduction in print frequency allows the team at The National Law Journal to focus more on daily digital coverage. ALM owns several other law publications and events, including the daily print newspaper The New York Law Journal, and the monthly magazines Corporate Counsel and LegalTech News.
WILMINGTON, MA — Below are some of the newest job openings in Wilmington:Full-Time Office Manager at KA ExpressFull-Time Account Sales Manager at Red BullFull-Time Client Partner Mobile Solutions at VerizonFull-Time Maintenance Technician at DSMFull-Time Accounts Receivable Representative at ViantPart-Time Show Room Assistant at Brooks BargainFull-Time Bench Worker at TecometFull-Time Mechanical Inspector at TecometFull-Time & Part-Time Delivery Driver at Keystone Automotive IndustriesFull-Time Inside Sales Support at Altro(NOTE: Wilmington businesses — Feel free to send me your job postings at firstname.lastname@example.org.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email email@example.com.Share this:TwitterFacebookLike this:Like Loading… RelatedNOW HIRING: 10 New Job Openings In WilmingtonIn “Business”NOW HIRING: 10 Job Openings In WilmingtonIn “Business”NOW HIRING: 10 New Job Openings In WilmingtonIn “Business”
5 min read Opinions expressed by Entrepreneur contributors are their own. Some might find it strange that something as ephemeral as the “cloud” could have as great an impact on businesses as more tangible transformational technologies such as the smartphone and computer.With the cloud, businesses don’t have to invest in and maintain costly backroom hardware and software. They are freed from costly, time consuming maintenance and administrative duties and can concentrate on what they really want to do — run a profitable operation.But the cloud is not just transforming how businesses operate. It has been critical to the survival of some companies. Here are three examples of entrepreneurs who have turned to the cloud to both establish and save their businesses.Post.Bid.Ship CEO Micky Thompson1. Post.Bid.Ship A Tucson, Ariz.-based service that matches shippers with goods to haul and carriers looking for freight on their return trips after a delivery.Dilemma: Unable to track marketing efforts or provide sales insights. Post.Bid.Ship was launched in July 2010 to provide matchmaking services between carriers and shippers, but it needed to improve and better coordinate its operations. The company initially had a three-step process — acquiring leads and converting them into clients, handling customer relations, and matching carriers and shippers — each a separate operation relying on traditional media and phone calls.Solutions: Customer relationship management (CRM) service SalesForce.com and Spark by Marketo marketing automation software. The company instituted a nearly paperless combination of online database resources, email and social media, along with the cloud-based SalesForce.com and Spark by Marketo.Instead of print ads or trade shows, Post.Bid.Ship now generates sales leads via the U.S. Department of Transportation’s online Motor Carrier Division databases, supported by email responses to link clicks on its Web site and electronic newsletters. When a lead is entered into any of its systems, the data appears almost instantaneously in the others. When a client shipper or carrier posts a listing on the company’s website, bids with complete information are generated in minutes from SalesForce and Marketo.Related: How to Share Documents in the Cloud, SecurelyUsing targeted online and social media, the company now registers new customers at a nearly 300 percent higher rate than it did using trade shows, print ads and direct sales. What’s more, it has cut sales costs by nearly 71 percent.Without the cloud-based services, Post.Bid.Ship would have needed nearly twice as much initial and operating capital, as well as an around-the-clock IT division and twice as many employees, says CEO Micky Thompson.Other examples cloud-based marketing automation services include Addemar (plans range from $74-$738 a month) and Pardot (plans range from $1,000-$3,000 a month).Patrick Albrecht, owner of Atlanta’s Great Foods Group2. Great Foods Group Operator of four Atlanta-area restaurants: Paul’s, Social Vining’s, The Vinings Fish Company and Dos Amigos Cantina.Dilemma: Managing a growing mountain of paperwork. At one point, Great Foods Group owner Patrick Albrecht had tens of thousands of documents — invoices, receipts, employee checks and pay stubs, tax papers, health department reports — crammed in every nook and cranny of his home and offices. It would take hours to track down documents.Solution: Storing all paperwork with document scanning service Evernote. Albrecht started using Evernote in early 2011, once the software was available with mobile syncing. By committing nearly six years’ worth of documents to the cloud, Albrecht could not only quickly locate specific papers in seconds, but also could compare past transactions to determine which vendors provided the best prices.Albrecht says Evernote helped accelerate the opening of his fourth restaurant, Dos Amigos Cantina, by several weeks. He used the service to create a “new restaurant” checklist of tasks and shared folders with his partners and managers so they could access architectural plans, health department permits and other documents from any device.Related: Why Google Drive Won’t Be a Dropbox KillerEvernote costs $45 a year for 1 GB of document uploads a month. But Albrecht figures moving documents to the cloud cut the company’s overall expenses by about 2 percent a month. He also has emptied his home and offices of boxes, removing an emotional strain on his marriage and creating more space for supplies and seating at the restaurants.Examples of other cloud-based marketing automation services include SpringPad and SimpleNote, both free.CDL Helpers founder and CEO Tucker Robeson3. CDL Helpers Based in Winona, Minn., CDL consults with trucking companies to reduce personnel turnover and increase productivity.Dilemma: Spiraling costs of phone systems. Founded in April 2011, CDL Helpers lends a sympathetic ear to thousands of truckers nationwide. Its half-dozen tactical management agents spend nearly seven hours a day talking with drivers of client companies, collecting anonymous information about their experiences.An automated switchboard phone system to keep in touch with drivers across the country would have cost $1,500, plus another $3,000 to $5,000 to set up and is not easily expandable. In addition, long-distance phone bills would have totaled about $500 a month according to CDL founder and CEO Tucker Robeson.Solution: VoIP-based phone system RingCentral. Launching on a shoestring, Robeson opted instead to use cloud-based RingCentral, which costs $50 a month. It allows Robeson to add lines and extensions via his PC quickly and inexpensively. The only phone equipment CDL needs are $50 PC gaming headsets.Thanks to the cloud, CDL says, it has been able to pass along its cost savings to customers and attract new clients at a faster rate.Another cloud-based expandable phone system is Line2 Professional ($14.95 per month or $149.50 per year).Related: One Tool for Managing All Your Business Schedules May 16, 2012 This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now Enroll Now for Free
This story originally appeared on Bizness Apps Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global August 10, 2016 Growing a business sometimes requires thinking outside the box. Register Now » “I made my app, but where are all my customers?!” As consumers look to mobile apps for the majority of their product and service needs, it’s more crucial than ever for businesses to capitalize on this market. Creating your business application is a great first step, but having customers download and return to your app is a whole other battle. Proper marketing is what sets your app apart from your competitors, ensuring top customer acquisition and retention.Check out some of the most important tactics that successful marketers are using to drive app discovery and engagement through Google.Organic searchWhen you’re just getting started, it’s important your business allocates its budget as efficiently as possible. Utilizing natural –or unpaid — Google search results through app indexing can make your app easily discoverable. App indexing allows you to attract potential users through Google search, matching what customers search with your app’s relative content. Basic SEO strategy can be used to ensure your app ranks well in Google’s natural search results, allowing you to boost app downloads at little to no cost.Paid searchGoogle play store adsReach billions of Android users with ads that appear within the Google Play Store’s search results. You can now manage your app’s ads like you do traditional text ads with keywords and bids. Google also offers tools to track metrics, such as app installations.Mobile app install adsIt’s a new world. There are now more Google searches on mobile than desktops. Search engines allow you to capitalize on this volume of traffic with paid search results. Much like organic search, mobile app install ads can be customized to particular searches to drive downloads to your app. Google is also looking to launch “streamable” apps that allow users to test them out before downloading, which would increase the importance of app indexing & paid mobile engagement ads.Re-engaging customersEnsuring that customer returns to your app is extremely important and equally difficult. A year ago, nearly 20% of apps were abandoned after their first use. Although this number is likely to decline, it is crucial to build a retention strategy that sets your app up for success.Deep linking is an extremely effective re-engagement strategy. Proper app indexing strategies will allow users to return to your app directly from the Google search results page. You can deep link searches into an already installed app and continue to market it just as you would before the user downloaded. This helps ensure your users return frequently. Be sure to keep up with your app’s push notifications too. An effective push notification strategy is a simple way to re-engage app users and improve retention rates.Your mobile app presence is absolutely necessary in today’s world. Be sure to leverage your app’s potential. 3 min read
Still alive 20 years after being told she had six months to liveWhen Roche was diagnosed with HIV 20 years ago, she was told she six months to live. She was even offered ‘death benefits’ – but turned them down. In the years since her levels of activism and advocacy work have rocketed.Roche is a patron of CliniQ, a sexual health service for trans people based in London. By her own estimates, she understands that a huge majority of people will never be able to achieve their ‘ideal body.’But the message of ‘Queer Sex’ is all about giving up that chase of the ideal cis body – and learning to accept your trans body, as Roche has done:‘Around the world, there will be trans women that will always have a dick, and there will be a lot of trans men who always have a vagina. I won’t demonize them.‘But in recent years, I have come to understand and know, that I’m trans. That’s my identity.‘Being trans is about having the courage to change, and ignore the gender binaries.’And it’s a lesson Roches wants trans allies to learn too:‘If you can’t accept a trans woman with a dick, then you don’t accept us. Don’t tell me you are a trans ally, and then ask me if I’ve had surgery.’Gay Star News is a media supporter of National Student Pride. Gay Star Students sponsors Clifford Chance and Deloitte support coverage of the #QueerAF podcast.More from Gay Star StudentsI’m gay and a homophobe – now I understand why I wish I’d used a more elaborate counting system for the number of different words for vagina Juno Roche uses in her new book – because I quickly lost count. BBC Presenter Evan Davis headlines night for LGBTI homeless charityHow my grandmother helped me realize I was trans – completely by accidentTrans poet returns to scene of crime months after bigoted burger attackRead the full article on Gaystarnews: :https://www.gaystarnews.com/article/talking-frankly-about-trans-non-binary-sex-lives/ eTN Chatroom for Readers (join us) GAYSTARNEWS- Juno Roche is a trans activist and is liberated by her ‘QueerAF’ vagina | Photo: Gay Star News What is life like as a queer Muslim sex worker? Share this:TwitterFacebookLike this:Like Loading… Got a news tip? Want to share your story? Email us . ‘Queer Sex’ is a refreshing and frank reclaiming of the narrative about queer, trans and non-binary people’s sex lives.Undoing her armor from years of trans activism, Roche bares all in this book.It’s a series of interviews with trans and non-binary people, prefaced by Roche bravely sharing her own journey to getting her ‘Queer as fuck vagina.’That’s how she describes it on the National Student Pride podcast of the same name, #QueerAF.‘I literally thought I’d have the surgery, wait six weeks, find someone with a big dick – and let them fuck away,’ Roche tells the show.She wrote the book because she was sick of the ‘heteronormative and classist narrative’ that is about trans people chasing a perfect ‘cis’ or ‘passing’ body.But the motive was more intimate than that too. For years Roche was chasing a vagina, in a metric not dissimilar to those who want to lose weight to feel more confident in the body they live in. But on the way to surgery, with a throwaway comment about making her a ‘real woman’ from a doctor – she began a new journey.‘After surgery, I realized I didn’t actually have a vagina. I had this thing between my legs, that I imagined would be a vagina but it wasn’t, it was this cave. It had a back wall, and it didn’t go anywhere.‘As trans people, we are taught that we should move through trans as quickly as possible, so we pass and blend. And after my surgery, politically something kicked in. I didn’t want to pass. My vagina is queer as fuck – it is about change and fluidity.’You can subscribe to the podcast on iTunes, or search ‘#QueerAF by National Student Pride’ in your podcast app.