Six Overlooked SEO Tips

first_imgEvery search matters, which is why Steve Riegel, co-founder and director of search at digital agency Faction Media, knows the value of online presence for publishers. Riegel offers six essential, inexpensive (if not free), but often overlooked methods that get the most out of SEO efforts.1. CREATE A SITEMAPCreating an XML sitemap allows search engine spiders to find a given Web page. “As a publisher, make an effort to have your Web development team click on indicators when adding a story to CMS,” says Riegel. Sitemaps can highlight content and increase findability. “Even if you generate 10 new homepage articles each week, they generally get archived onto the site’s secondary pages after the first week,” he says. “Creating a sitemap helps search pick up content wherever it is, and lets it live.” Riegel recommends Google Webmaster Tools and Yahoo!’s Site Explorer as resources to discover which terms were used to search and find a particular piece of content.2. VALIDATE CODEIf a link or HTML code is broken, online spiders can’t register content. “It’s incredibly important for publishers to check and validate code,” says Riegel, adding that the process of checking links goes hand in hand with sitemap creation. He suggests Google Webmaster Tools and XML sites as one method: “Have your Web folks check these monthly and fix any errors. While there are ways to set up a parameter, I’d assume publishers wouldn’t want to leave this up to an automated process.” He suggests validating code through tools like www.w3.org/QA/Tools/ and confirming that a robots.txt file is not blocking spiders for content that needs indexing.3. BE THE TOP 20 Research shows that users rarely go beyond the top 20 search results, says Riegel. But publishers can “nudge these rankings [for results nearing the top 20] by creating additional on-site content (text, video, audio, blog, etc.) and placing additional emphasis on on-site promotion, such as a featured homepage link.” Drive site behavior through content from the main landing pages for best results, as well as tag video and push content out to other platforms, like YouTube. 4. ADD DESCRIPTION“Home” should never be used as a descriptor unless it’s a realty or builder magazine, says Riegel, who suggests that the Web team add unique titles and descriptions to the CMS based on the page’s content. Meta titles in the main headline, with a description in the sub-headline, is the best format (he cites foliomag.com with successful titling). Additionally, keep the title tag under 128 characters and branding at the end. “There’s a big difference between online and offline titling. Offline can be catchy and driven, but with search, you want to capture exactly what users are looking for.” A recent Health.com headline, “Food for Sleep, Sniffles, Fertility, and More,” may capture people looking for fertility-related content while it’s up on the homepage, but once archived, it’s not going to drive much search traffic, Riegel concludes. 5. EVALUATE INTERNAL SEARCHBy capturing and evaluating internal search, pay-per-click (PPC) and SEO, publishers will better be able to understand the content navigation needs of its readership, then isolate successful terms and test directly in a pay-per-click environment. These test terms should drive users to the landing page identified in the initial analysis, and be used for future SEO efforts. If PPC works, the next step is to target organic space. He says: “Google and Digg are out looking for content; keyword optimization will help aggregators find you.” Costs associated with this optimization include time, set up and analysis, while publishers who opt to pursue PPC will also need to set a budget. 6. LOCALIZEWhether a publication sells directly or through distribution channels, Riegel suggests placing detailed sales information—or at least an address—on each page. On average, 7 percent of searches include some sort of location modifier, meaning that terms must be put in the context of the market. “The most success comes from localizing; lists and directories, like ‘Top Docs in L.A.,’ will grab more readers and impressions. Yes, I want to know national news, but if I find a source on a local level, I’ll become a regular.”last_img read more

REMAG Pilot Program to Launch in December

first_imgREMAG’s sprawling and multi-faceted kiosk program would not be easy to announce in two to three words on a newsstand magazine cover. In fact, it would be hard to explain in 25 words or less. It’s new, fresh, innovative and, from a blogger’s point of view, a little complicated. But the program is, in fact, all about the newsstand sales of magazines, so it deserves our attention and comprehension.REMAG’s Blake Patterson called me to give me an update on the program. Since I blogged about this last year, REMAG has added a step. The program works like this:1) Remag sets up a magazine recycling kiosk in participating retail stores.2) A store customer brings a magazine back to the kiosk for recycling.3) When the magazine is entered into the kiosk a screen comes up listing some local charities and schools from which to choose.4) After the charity is chosen a coupon screen comes up. The customer may select four coupons from the categories of choice.5) The coupons are printed from the kiosk with the code for the donation embedded in the coupon.6) After each coupon is redeemed, a nickel goes to the charity that the customer has chosen. More on this topic David Refkin Newsstand Drops 11 Percent in Q1 While Bookazines See Gains Consumer Magazines Take Major Newsstand Hit ABC: Bumpy First Half For Consumer Magazine Circ, Newsstand Newsstand Drivers Bauer Takes Beating at NewsstandJust In TIME Names New Sales, Marketing Leads | People on the Move Editor & Publisher Magazine Sold to Digital Media Consultant This Just In: Magazines Are Not TV Networks Shanker Out, Litterick In as CEO of EnsembleIQ Four More Execs Depart SourceMedia in Latest Restructuring Meredith Corp. Makes Digital-Side Promotions | People on the MovePowered by Since a customer can redeem up to four coupons per magazine recycled, that means that a potential donation of 20 cents will go to charity for each recycled copy. That charitable donation is currently paid directly by REMAG, who believes in this model enough to subsidize it.When I first blogged about REMAG’s idea, the response from my readers was enthusiastic. They called it a fantastic idea, bringing sustainability into the realm of print publishing, not only by recycling the product but by incentivizing the further sale of magazines. SEE ALSO: Can Magazine Recycling Boost Retail Sales? I liked the idea because we badly needed then, as we do now, something new in our world, something positive and forward-looking. The REMAG model seemed promising. It still looks promising, combining, as it does, magazine sales, sustainability and charitable donations—or, as Patterson puts it, three great stories to tell.“We’ve always spoken about a magazine purchase as a value proposition extending beyond the purchase itself,” said Patterson. “This adds massive value to the transaction, value that a customer can discover directly, by walking over to the kiosk and finding the coupons and charitable donations available.”Given how ambitious the program is, it’s no surprise that it has taken a full year to launch the pilot. But launched it finally will be, in eight News-Group-serviced Save Mart/Lucky stores starting in December. There will be two kiosks per location, one per entrance. And the EPA itself has reached out to REMAG to start a program in Puerto Rico, where landfill space is running out. As a result, REMAG is setting up a pilot in three Super Max locations in Puerto Rico starting in February 2013.What REMAG is looking for from the publishing community now, as they were a year ago, is visibility, participation, and support. How can we as an industry build magazine sales through this? How much can we boost newsstand sales from the entire category by, for example, having a generic coupon for all magazines? Or for all the magazines published by a single multi-title publisher? And a final great question: What more can the rest of us do to help?SEE ALSO: Magazine Publishers Family Literacy Project last_img read more

Everyones A VIP At Clive Davis PreGRAMMY Gala From Travis Scott To

first_imgNETWORK ERRORCannot Contact ServerRELOAD YOUR SCREEN OR TRY SELECTING A DIFFERENT VIDEO Feb 10, 2019 – 1:54 am Walk The 2019 Pre-GRAMMY Gala Red Carpet Pass through the velvet rope at the Beverly Hilton in Los Angeles for an exclusive look at the star-studded 2019 Pre-GRAMMY Salute To Industry IconsAna YglesiasGRAMMYs Feb 10, 2019 – 11:27 am On Feb. 9, on the eve of Music’s Biggest Night, the 61st GRAMMY Awards, artists from across genres and decades gathered at the glitzy Beverly Hilton in Beverly Hills, Calif. for the 2019 Pre-GRAMMY Salute To Industry Icons. Everyone’s A VIP At Clive Davis’ Pre-GRAMMY Gala: From Travis Scott To Jimmy Jam To Brandi Carlile Dua Lipa & Ellie Goulding | Photo: Steve Granitz/WireImage/Getty ImagesThis year’s who’s-who of music gala celebrated iconic industry veteran Clarence Avant, known as the Godfather Of Black Music, as the honoree of the evening. Like event host and fellow legend Davis, he helped launch the careers of many great artists, working with the likes of GRAMMY-winning greats Bill Withers, Kenneth “Babyface” Edmonds and Jimmy Jam and Terry Lewis of The Time.The video celebrating Avant had countless heroes such as Former President Barack Obama, Jones, Diddy and JAY-Z sharing how much they love Avant, the powerful impact he’s made on their lives and music, and how he always knows the right thing to say. Recording Academy President/CEO Neil Portnow introduced him with a fitting complement, and a huge one given the company they were in: “You’re the ultimate music person.” The Time properly brought the funk on stage to celebrate Avant with a performance of their ’80s hits “The Bird” and “Jungle Love,” dancing as if no time had passed.Current GRAMMY nominee Travis Scott set the mood opening the evening’s performances with “Goosebumps” and “Sicko Mode,” while sisters and fellow nominees Chloe x Halle brought home a rousing cover of the late GRAMMY-winning Queen Of Soul Aretha Franklin’s “Sisters Are Doing It For Themselves.” Brandi Carlile, another current GRAMMY nominee, returned to the stage to join the duo, along with past nominee Valerie Simpson and Broadway star Keala Settle, ending the evening on quite the high note. Less than 24 hours before the big red carpet walk today, the likes of current GRAMMY nominees Ella Mai, Dua Lipa, Diplo, Shaggy, Alice Cooper and Weird Al Yankovich, and GRAMMY winners Melissa Etheridge and Quincy Jones, brought their vibrant energy and killer looks at the annual celebration hosted by the Recording Academy and Clive Davis. Onlookers tried to spy the glam looks on the red carpet as they peered into the hotel’s glass—we’ll let you past the velvet rope and walk it with us as at this exclusive music industry event. Everyone’s A VIP At The 2019 Pre-GRAMMY Gala everyones-vip-clive-davis-pre-grammy-gala-travis-scott-jimmy-jam-brandi-carlile Twitter Email News Facebook Chloe x Halle | Photo: Scott Dudelson/Getty ImagesOther musical guests for the evening included current nominees Bebe Rexha, Florida Georgia Line and H.E.R., along with past nominees Jazmine Sullivan and Ledisi, plus GRAMMY winner Rob Thomas. Sullivan and Thomas offered a powerful duet, belting out Aretha and George Michael’s “I Knew You Were Waiting (For Me).”As the evening rolled on, Davis made sure to highlight all the countless legends in the room, as the crowd continuously burst into applause and often up on their feet to celebrate the likes of music greats Barbara Streisand, George Clinton and Dionne Warwick, along with House Speaker Nancy Pelosi, Apple’s Tim Cook and even former-L.A. Lakers star Kareem Abdul-Jabbar.Don’t forget to tune in to the 2019 GRAMMYs live from Staples Center today. Start with the GRAMMY Awards Premiere Ceremony at 12:30 p.m. PST/3:30 ET, then follow us to the red carpet at 2:00 p.m. PST/5:00 p.m. ET—both will be live streamed right here on right here on GRAMMY.com.Then the moment you’ve all been waiting for, the 61st GRAMMY Awards, hosted by 15-time GRAMMY winner Alicia Keys, will air live at 5:00 p.m. PST/8:00 p.m. ET / 7:00 p.m. CT on CBS.GRAMMY Nominees In Their Own Words: Brandi Carlile, H.E.R., Shawn Mendes, Janelle Monaé & MoreRead morelast_img read more

Airport customs official bullethit while checking gun

first_img.A customs official sustained bullet injuries while checking the firearm of a protocol officer of the European Union high representative for foreign affairs Federica Mogherini at Hazrat Shahjalal International Airport in Dhaka on Sunday.The incident took place when Federica Mogherini’s first protocol officer was showing his gun to customs officials for checking, said Dhaka Customs House assistant commissioner Saidul Islam.Armed Police Battalion (APBn) assistant superintendent Tariq Ahmed also confirmed the matter to Prothom Alo.Customs official Rabiul Islam, who received the gunshot at his right leg, was admitted to Kurmitola Hospital.Later, the law enforcement confiscated the pistol and released the protocol officer after taking an undertaking from the EU embassy in Dhaka.The ministries of home and foreign affairs were informed about the incident.Earlier, EU high representative for foreign affairs and security policy/vice-president of the European Commission Federica Mogherini arrived in Dhaka around 8:45am on Sunday to discuss the protracted Rohingya crisis with government officials.last_img read more

Comilla youth chopped dead

first_imgA young man was chopped to death and two others injured in an attack allegedly by local Jaitya Party men over playing badminton at Darichar village in Homna upazila in Comilla on Friday night.Police said a group of young men, including Rubel, son of Warish Miah, was playing badminton in the night.At one stage, Munna, an activist of Ghagutia union unit of Jatiya Party, came to the spot and tried to forcibly join the game.However, Rubel protested the matter which led to an altercation.Following this, Munna called in his party leaders and activists to the badminton court.Later, Munna along with his party men, including president of Ghagutia union unit of Jatiya Party Malek Afsari, again engaged in an altercation with Rubel.At one stage, they hacked Rubel with sharp weapons, leaving him dead on the spot.Two other people also sustained injuries in the attack.Victim’s father Warish Miah filed a case on Saturday against 16 people with Homna police station in this connection, said officer-in-charge of the police station Rasul Ahmed Nizami.Police, meanwhile, arrested four people, including Malek Afsari, over the murder.last_img read more

DaulatdiaPaturia ferry services resumes after six hours

first_imgDaulatdia-Paturia ferry services resumed early Thursday after six hours of disruption due to blurred visibility caused by thick fog, reports UNB.Bangladesh Inland Water Transport Corporation (BIWTC) manager at Aricha station in Manikganj, Khandaker Tanvir Hossain said the ferry services had been kept suspended on the route from 1:40 am to 7:40 am due to dense fog.During the time, four ferries remained stranded in the mid-river.Hundreds of vehicle remained stuck in a long queue at Doulatdia ghat, said the official.Seven ferries in Patuaria and five in Doulatdia ghat were tied to the pontoons, he added.last_img read more

Rohingya man held with 35000 Yaba

first_imgThe detective branch of narcotics control department (DNC) detained a Rohingya man with 35000 yaba pills on Tuesday night from Teknaf’s Jadimura area of Hnila Union in Cox’s Bazar.The arrestee, Rashid Ullah, is a son of Bashir Ahmed hailing from Dongkhali of Mongdu in Myanmar.Being tipped-off, they arrested Rashid Ullah with 35000 pieces of Yaba in a polythene bag from the area, said DNC assistant director Md Zillur Rahman.Rashid was then handed over to Teknaf police station. A case has been filed against him.The officer in charge of Teknaf model police station, Md Mainuddin Khan said, Rashid will be presented in Cox’s Bazar judicial magistrate court on Wednesday.last_img read more